Why do we love certain brands? They are useful, they make us
look good and they’re there when we need them. They satisfy a need and as
result, they earn our admiration. Promotional giveaways are another opportunity
to strengthen these relationships and show off your brand personality. Though
each one, you can turn a ho-hum promotion into something that significantly
moves the needle when creating a brand.
Be Useful
At a networking conference? Give attendees a way to remember the people they meet. At an outdoor event in the summer? Give away
a care package to help them stay cool and comfortable. Add your logo into the mix, and they’ll
always remember the who behind the favor.
Give Them a Story to
Tell
You may have just given away a T-shirt, but what did your customer have to do to get
it? Were they the one in a thousand fans
who caught the shirt you shot up into the stands? Did their entry receive the most votes in
your latest contest? Did they just run a grueling race you organized? Make the
process of getting the promotional item a story in itself and your brand will
be worn like a badge of honor.
Be the Kind of Novelty
that Doesn’t Wear Off
Standout design is essential when you’re creating a brand — it’s also a great way to make sure you have the
most sought-after swag at every event you attend. So, get creative — don’t just
give away your logo, give away a conversation piece your fans will want to wear
every single day. Turn a basic tee into a work of art or a basic accessory into a
collector’s item.
Need help with the design of your promotional products?
Create a contest for your in-house design team, enlist the help of APP’s
graphic arts and design department or outsource the project to a
community of freelance designers.
When In Rome…
You wouldn’t bring branded bookmarks to a baseball game. Use
the venue to your advantage. For example, at this year’s SXSW music, film and
interactive conference, attendees scored all kinds of relevant swag, from
branded ear buds and smartphone covers to books and stickers.
How Do You Show Off
Your Brand Personality
Through Promotional
Giveaways?
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