Five Unique and Affordable Promotional Solutions

As a business owner, you know that holding on to your current clients is cheaper than sourcing new ones. However, keeping your current customers connected is a long-term play that requires consistent engagement. You need the right promotional solutions to keep your brand in front of them.

For more than 200 years promotional products have served as a long-term marketing tool for small and large businesses. Results from a recent PPAI study found that 48% of respondents said that they would like to receive promotional products more often. It’s a connection strategy that just works.

To get you started with building and reinforcing brand connections, here are five promotional solutions you can use to surprise and delight your customers this fall.

1. Send warm wishes to your customers over the holidays with a custom embroidered micro-mink and Sherpa fleece throw.

Super Sherpa

2. Show that your company is environmentally conscious with a green gift like this bamboo coaster set.

Bamboo coaster set

3. Go above and beyond by sending custom designed t-shirts for your biggest client’s upcoming team charity run.

Crewneck Tee

4. Keep your customer’s brew hot with this professional stainless steel thermos.

Custom thermos

5. Help your customers cut down on plastic in the office by giving SIGG bottles to their team of employees.

           SIGG bottle 

It’s the little things in life that make a difference. Go the extra mile through promotional solutions like these to let your customers know you appreciate their business. You never know what they might do for you in return. So what have you done for you customers lately? 

Boost Your Social Media with Creative Promotional Products

The first promotional product was a commemorative button that dates back to 1789, when George Washington was elected president. Who knew? Today you’ll need more than a button, though, to promote your brand. For instance, you’ve got to have a creative and engaging social media presence.

How do you accomplish that, especially if you are a small business with little time? Try marrying the two. Follow GW’s lead and use creative promotional products to liven things up in your social channels. We have some fun ways to marry creative promotional items with social media for a totally unique experience. They can help your brand stand out from the crowd.

Create a contest and give away cool promotional items to the winners.

Contests are a fun way to make your business relatable and engaging. Come up with a unique angle, something related to your brand, and then entice participation through unique promotional gear. Make something out of the ordinary – maybe a custom jacket or a custom shirt with a one-of-a-kind spin on your logo. It’ll help your contest gain traction, as people will be more likely to share the details with their social media followers.

Show your team wearing custom gear around the office and at group activities

Everyone loves brands that walk the talk. They feel more original and personable. So pull out that smart phone and take some candid shots of your team wearing cool creative promotional gear. Challenge your team members to share the photos with their friends to help grow your audience. Perhaps even offer followers fun promotional items for the best captions.

Build brand loyalty and smooth over issues by sending unique promotional items

Reward your most engaged followers with something extra special. It’ll strengthen your relationship. Conversely, send something special to unhappy customers to help smooth over problems too. Creative promotional products that aren’t something that just anyone can pick up make people feel special. They are one-of-a-kind. It’s a great way of building loyalty and smoothing over problems once the needed solutions are in place.