Three Fun Ways to Reuse Leftover Promotional Swag

Have some leftover promotional swag from your last event? Anyone who manages their company’s promotional products are sure to encounter this problem at some point. Whether you have an extra box of pens, T-shirts or rulers on hand, there is always an opportunity  to repurpose your promotional swag. Here are a few creative ways to do just that:

T-Shirts

 Ordered a few too many T-shirts? Why not turn them into a stylish tote? With just a couple of quick seams and pair of scissors, you can create a branded tote bag for almost nothing. Instructables.com takes you through the entire process step by step.

Pencils

Have a some extra logoed pencils laying around? First, give a few away to your employees and stock your office supply cabinet. Remember: every brand impression matters. Looking for something more creative? Why not create a few DIY desk accessories. Brit.co has detailed instructions and photos for three projects: a pencil photo frame, desk clock and pencil clock.

Rulers 

Can’t figure out what to do with those leftover logo-imprinted rulers? Repurposing rulers is much easier than you may think. Pinterest users have come up with some truly creative ways to reuse them — from vintage lampshades to a set of table and chairs.

So remember,  if ever you find yourself with some extra promotional swag, remember to reuse and repurpose. It isn’t just good for environment, it’s also good marketing.

  

Five Ways to Make a Statement with Eco-Friendly Swag

With California’s recent ban on plastic bags and other environmental initiatives on the horizon, eco-friendly swag is on the rise. Brands are now using everything from reusable tote bags and recycled goods to sustainable materials and plantable papers to get their message out. If you’re interested in making a positive brand impression, while reducing your impact on the earth, here are a few ideas to get you started:

1. Make a Name for Yourself in Bamboo

Traditional hardwood has nothing on this incredibly resilient, eco-friendly material. Its good looks make it an ideal choice for business card holders and other desk accessories, as well as customized awards and coasters.

2. Never Settle for Less Than Earth-Friendly Seconds

Paper, plastic, glass and tires can all live second lives as notebooks, polo shirts and glassware. However, buying recycled promotional products doesn’t just reduce the need for new, it also continues the cycle, as many of them can be recycled again and again.

3. Put a Cork on It

Did you know that one cork tree can constantly produce cork for around 200 years? It’s also recyclable and biodegradable — not to mention waterproof, durable and even fire-resistant. It is becoming the eco-friendly material of choice for mouse pads, memo boards, mats and coasters.

4. Plant the Seed

Seed paper is an ideal material for marketers who want their brand awareness to  grow and grow — literally. Have a few coasters or bookmarks leftover from your last event? Plant them in soil and soon you’ll be tending a small garden of wildflowers. Talk about a lasting brand impression!

5. Continue the Cycle

Once you go green, it’s hard to go back. But with so many eco-friendly swag options to choose from, why would you ever want to?  Even if you buy new, you can strategically order something that can easily be recycled or reused. Encourage your customers and tradeshow attendees to pay it forward. The earth will thank you.