3 Reasons to Go Green with Eco-Friendly Clothing

We know eco-friendly clothing is good for the environment, but what are the specific benefits? Outlined below you will learn what eco-friendly clothing is and why it’s important

First, what is eco-friendly or sustainably made clothing? In order to answer this question, let’s step back and understand the normal production of clothing. According to Earth Pledge, a non-profit organization committed to promoting and supporting sustainable development, "At least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world's pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment's carbon footprint will occur after it is purchased." 

 

So, what is sustainable apparel and why is it important? Much like organic produce, sustainable apparel is created without pesticides, harmful chemicals or bleach. Fabrics are often made from recycled or reused textiles or even plastic bottles. Additionally, sustainably made clothing comes with fair trade, which means the people making them are paid a fair price with decent working conditions.

In addition to environmental impacts and fair trade, sustainable apparel is better for your health. Harsh chemicals in traditional cotton can cause irritation and skin reactions. Our District Threads 100% organic cotton perfect weight tee is made from ultra-soft 100% certified organic cotton which is grown without harsh chemicals. It’s the perfect blend of lived-in softness and eco-friendliness.

What are your favorite sustainable brands?

American Promotional Products Facebook

American Promotional Products Twitter

American Promotional Products Google+

Custom Clothing Affects Consumer Psychology

According to recent studies, it has been proven that clothing can have an unconscious impact on consumer behavior. * For example, a logoed tee may have a big impact on whether a consumer chooses to buy it or not. Name brands like Nike and Port Authority with a consumer to exhibit behaviors that are consistent with the brands image. Do you know what branded clothing is hanging in your corporate store?

The right corporate apparel may influence how your audience interacts with your brand, whether it be an

employee or a consumer.

Here are a few ways to market your company apparel.

•         Use trusted brands to build your company reputation by association. If your employees are active, showcase Nike products in your corporate store, if they’re young professionals offer Cutter and Buck Polo’s.
•      Pay attention to the power of color. For example, blue is a calming color that puts consumers at ease making them feel comfortable. For companies offering customized products, the color blue provides reassurance and may inspire loyalty and trustworthiness.
•     Choose a reliable embroidery service. At APP we have over 25 years of experience and offer excellent products with over 500,000 ad specialty items, screen printing services and art /digitizing capabilities.
•     Learn more how you can speak to your audience through custom apparel at http://www.app-co-shopping.com.

American Promotional Products Facebook

American Promotional Products Twitter

American Promotional Products Google+

*Psychology Today, AllMerchants, Journal of Consumer Research, Slate, and Psych Central