Tradeshows are a great way to reach potential leads for your
business. Industries from tech to produce hold conferences throughout the year
to discuss industry trends and to showcase products and services. In 2014, plan
to make a lasting first impression with these tradeshow trends.
Engage your audience with
data-driven learning experiences. These experiences allow your potential
audience to engage with the brand, while providing your company with behavioral
data and fill in the blanks of what people care about and their intentions of
coming to your show. Use technology to figure out how people move within your
space.
By focusing on
conversation instead of hard sale tactics, your audience will have more of
an opportunity to ask questions they believe are relevant to their business
objectives. You should make your booth
relevant to your audience to get their attention and be top of mind by
accommodating their needs.
Create a space of
comfort within your booth to hold meetings, sit and chat or hold a brief
demonstration. Colors should be cool with a few light wood tones. The space
should have a real world feel to
increase the feeling of authenticity.
Stand out on the
tradeshow floor by incorporating live music and demonstrations to capture
the imagination of your audience in a branded way. This will increase brand
awareness after the tradeshow.
Spend your budget
wisely by creating an active brand and product engagement that makes sense
to your target audience. Another way to spend wisely is to shop American Promotional Products for all of your
tradeshow needs. We offer a wide variety of apparel and products from trusted
brands. By leveraging these tradeshow
tactics you can turn your next tradeshow appearance into a success!
