As you may know real estate is all
about first impressions. It’s important to present an honest and positive image
of yourself to your current and prospective clients. In order to be successful
in the real estate industry it’s important to build a network of people to help
market your brand by word of mouth.
There are many ways to grow a
network of clients to become your word of mouth referrals. Here’s 3 ways you
can boost your marketing efforts and make 2013 your best year yet.
- Go the extra mile. Get your clients a thoughtful house warming gift, instead of a typical pre-packaged one. For example, if they just moved to a waterfront property, give them 2 beach chairs and some custom koozie cups.
- Offer referral incentives. Give an iPad to the big ticket referral, and a Starbucks gift card for the referral of smaller deals.
- Give your website, and social media profiles a boost by promoting customer testimonials. Positive experiences from your clients are a great way to illustrate your strengths to potential clients. Leverage social media channels to connect, and engage with current and potential clients. The more relationships you build the stronger your referral network will become.
With record numbers of new agents
entering the field each year competition is fierce. In order to be successful in the real estate
arena, it’s increasingly important to utilize word of mouth marketing. Word of
mouth marketing can be ensured by applying the suggested efforts above. It is
proven to be the most effective way to receive referrals and build your
reputation through existing clientele.
How do you build your brand in real
estate, what’s been most effective for you? Share with us.
