Tuesday, October 28, 2014

The Power of Logo Imprinted Pens


Do pens have real power? Comedic writer Marty Feldman thought so when he said, “The pen is mightier than the sword, and considerably easier to write with.” Maya Angelou also said, “Our stories come from our lives and from the playwright’s pen, the mind of the actor, the roles we create, the artistry of life itself and the quest for peace.” So, the question remains:  how can you harness the power of the pen to tell your brand story?   The answer: logo imprinted pens.
In the digital era, the power of the pen can be underestimated. But, did you know the average pen has between eight and ten owners before it goes missing  or runs out of ink? If each owner held onto their pen for at least two years, that could add up to  16-20 years of impressions for your brand. Talk about making a lasting impression for less! A promotional pen like the one below, starts as low as $0.24 cents a piece.

The Power of Logo Imprinted Pens


A study by the Promotional Products Association International found writing instruments to be the most remembered promotional product category after wearables. So let’s get to the point (pun intended). Logo imprinted promotional pens have more marketing power than you may think. They’re useful, long lasting and the perfect tradeshow giveaway for any business. How is your business staying top of mind?

Thursday, October 23, 2014

The Top Five Brand Merchandising Tips For Promoting Your Band at a Concert




Bands have been going on tour for decades. They’ve performed to audiences big and small, in the hopes of bringing their music to more people.  But with the dawn of digital music and live streaming concerts, it has become more important than ever for bands to sell brand merchandise (often called merch) to drum up sales and garner more fans.  Here are a few tips to help you make the most of your merch:
Tip  #1: Give away free stuff
Giveaways and freebies go a long way with fans, and provide a feel good experience. Some ideas for giveaways include shooting T-shirts into the audience, handing out custom glow sticks with the band logo or giving away gift cards or backstage passes for unsuspecting fans.
Tip #2: Keep pricing simple
Using whole numbers are best when pricing band merchandise. If fans have cash on hand, it’s easier for them to hand over a $20 bill than to dig for change or break a larger bill.

 http://bit.ly/1wrdkfB
 Tip #3: Go for quality
Your fans may pay an average of $30-$50 for a concert T-shirt and will be expected to see something that goes beyond the standard tee.. Purchasing wholesale from a promotional products company allows a band to get quality T-shirts at an affordable price —even the high end ones. Find a reliable partner that can offer quality shirts and customized services, such as embroidery.
Tip #4: Get input from the band
Get the band involved in the brand merchandising process. Their feedback will make the products more authentic and personalized for the fans. Also, think of ways to get the band involved with promoting your merchandise. Have a contest or get the band to show off some of your merch online.
Tip #5: Go beyond the T-shirt
Social media is most likely where your audience is hanging out right now. Use social channels like Twitter, Instagram and Facebook to reach your fans. Create real-time content by sharing sneak peeks of on-the-road band moments, clips of performances, screaming fans and cool new merchandise.