You
may be asking yourself, how can I stand out at the next tradeshow? In today’s
marketplace, whether you’re selling online, at a brick and mortar or both, you
need effective marketing tools to compete. One of the most powerful ways you
can stand out is to encourage your customers to talk about you. Don’t be afraid
of it, embrace it.
Using
promotional products to heighten brand awareness is still a successful
marketing tactic used across the country. According to an ASI Global
Advertising study, 31% of the recipients reported a high likelihood of doing
business with the advertiser after receiving a promotional product and 87%
could identify the advertiser associated with the item.
Here
are three ways to stand out from the crowd at your next trade show:
1.
Custom T-shirts are
a visual way for your consumer to share your brand with their friends. Whether
they wear it to the gym or wear it to the grocery store on a Sunday, you’re
getting added exposure face-to-face, not just online. That’s why you want to
ensure your branded apparel is comfortable, good quality and has that “cool” factor.
Consider adding a quote or memorable message to the back of the t-shirt; it’ll
help keep your audience engaged.
2.
Giveaways are always
exciting because people love free stuff. Promote your trade show booth online and
get the word out about what you’re giving away at your booth. This will no
doubt increase foot traffic and sales opportunities.
3.
Be social. Most likely
your audience is already on Facebook and other social channels. User generated
content is like gold, and it will help you acquire a larger audience of
potential customers. Remember, nobody wants what nobody knows.
What marketing tactics are you implementing in 2014
to reach your business goals?
