Bands have
been going on tour for decades. They’ve performed to audiences big and small,
in the hopes of bringing their music to more people. But with the dawn of digital music and live
streaming concerts, it has become more important than ever for bands to sell
brand merchandise (often called merch) to drum up sales and garner more
fans. Here are a few tips to help you
make the most of your merch:
Tip
#1: Give away free stuff
Giveaways
and freebies go a long way with fans, and provide a feel good experience. Some
ideas for giveaways include shooting T-shirts into the audience, handing out
custom glow sticks with the band logo or giving away gift cards or backstage
passes for unsuspecting fans.
Tip #2: Keep pricing simple
Using whole
numbers are best when pricing band merchandise. If fans have cash on hand, it’s
easier for them to hand over a $20 bill than to dig for change or break a
larger bill.
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Tip #3: Go for quality
Your fans
may pay an average of $30-$50 for a concert T-shirt and will be expected to see
something that goes beyond the standard tee.. Purchasing wholesale from a promotional products
company allows a band to get quality T-shirts at an affordable price
—even the high end ones. Find a reliable partner that can offer quality shirts
and customized services, such as embroidery.
Tip #4: Get input from the band
Get the
band involved in the brand merchandising process. Their feedback will make the
products more authentic and personalized for the fans. Also, think of ways to
get the band involved with promoting your merchandise. Have a contest or get
the band to show off some of your merch online.
Tip #5: Go beyond the T-shirt
Social
media is most likely where your audience is hanging out right now. Use social
channels like Twitter, Instagram and Facebook to reach your fans. Create
real-time content by sharing sneak peeks of on-the-road band moments, clips of
performances, screaming fans and cool new merchandise.
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