The first promotional product was a commemorative button that
dates back to 1789, when George Washington was elected president. Who knew? Today
you’ll need more than a button, though, to promote your brand. For instance,
you’ve got to have a creative and engaging social media presence.
How do you accomplish that, especially if you are a small
business with little time? Try marrying the two. Follow GW’s lead and use
creative promotional products to liven things up in your social channels. We
have some fun ways to marry creative promotional items with social media for a
totally unique experience. They can help your brand stand out from the crowd.
Create a contest and give away cool promotional
items to the winners.
Contests are a fun way to make your business relatable and engaging. Come
up with a unique angle, something related to your brand, and then entice
participation through unique promotional gear. Make something out of the
ordinary – maybe a custom jacket or a custom shirt with a one-of-a-kind spin on
your logo. It’ll help your contest gain traction, as people will be more likely
to share the details with their social media followers.
Show your team wearing custom gear around the
office and at group activities
Everyone loves brands that walk the talk. They feel more original and
personable. So pull out that smart phone and take some candid shots of your
team wearing cool creative promotional gear. Challenge your team members to
share the photos with their friends to help grow your audience. Perhaps even
offer followers fun promotional items for the best captions.
Build brand loyalty and smooth over issues by
sending unique promotional items
Reward your most engaged followers with something extra special. It’ll
strengthen your relationship. Conversely, send something special to unhappy
customers to help smooth over problems too. Creative promotional products that
aren’t something that just anyone can pick up make people feel special. They are
one-of-a-kind. It’s a great way of building loyalty and smoothing over problems
once the needed solutions are in place.
No comments:
Post a Comment