Tradeshow Trends

Tradeshows are a great way to reach potential leads for your business. Industries from tech to produce hold conferences throughout the year to discuss industry trends and to showcase products and services. In 2014, plan to make a lasting first impression with these tradeshow trends.

Engage your audience with data-driven learning experiences. These experiences allow your potential audience to engage with the brand, while providing your company with behavioral data and fill in the blanks of what people care about and their intentions of coming to your show. Use technology to figure out how people move within your space.

By focusing on conversation instead of hard sale tactics, your audience will have more of an opportunity to ask questions they believe are relevant to their business objectives. You should make your booth relevant to your audience to get their attention and be top of mind by accommodating their needs.

Create a space of comfort within your booth to hold meetings, sit and chat or hold a brief demonstration. Colors should be cool with a few light wood tones. The space should have a real world feel to increase the feeling of authenticity.

Stand out on the tradeshow floor by incorporating live music and demonstrations to capture the imagination of your audience in a branded way. This will increase brand awareness after the tradeshow.

Spend your budget wisely by creating an active brand and product engagement that makes sense to your target audience. Another way to spend wisely is to shop American Promotional Products for all of your tradeshow needs. We offer a wide variety of apparel and products from trusted brands.  By leveraging these tradeshow tactics you can turn your next tradeshow appearance into a success!