Monday, December 23, 2013

Making Promotional Fit Lifestyle

Comfort is important in today’s casual world; three-piece suits are no longer a requirement in the office and employees take full advantage of the fact that business dress code has become more lax. Corporate to casual attire requires a professional refinement, while still meeting the active lifestyle of employees outside of the office. Business casual attire should be able to float between the office, the golf course, the restaurant, or a weekend getaway without the individual feeling like they are wearing “business” clothes. Here are some ways to bring casual to business through apparel.

Lifestyle Brands
Maintaining the business casual environment is easy when corporate promotional apparel is made from lifestyle brands, such as Nike; allowing the apparel to easily transfer from in office to out-of-office. Providing brands that people want to wear will increase the likelihood that promotional apparel will be worn elsewhere.

Material
No one likes the feeling of wearing a uniform to work so scratch the itchy fabrics, and opt for soft fleece, or dri-fit material. Dri-fit technology is designed to be cool and breathable, while absorbing the moisture from the body. Dri-fit is great for a company promoting a business casual workplace as well as a healthy, active lifestyle in extracurricular activities.

Color
Don’t limit color options. A plethora of colors diminishes monotony of business casual attire, allowing for ease of flow from the workplace.

Business apparel does not have to be stuffy, however it should be polished. That is where American Promotional Apparel comes in. With top brands, comfortable materials and a wide range of color options, it is easy to take corporate promotional attire from corporate to casual. Whether on the green, in the office, or on the sales floor, American Promotional Apparel has everything your company needs for useable corporate promotional apparel.



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