Custom Clothing Affects Consumer Psychology

According to recent studies, it has been proven that clothing can have an unconscious impact on consumer behavior. * For example, a logoed tee may have a big impact on whether a consumer chooses to buy it or not. Name brands like Nike and Port Authority with a consumer to exhibit behaviors that are consistent with the brands image. Do you know what branded clothing is hanging in your corporate store?

The right corporate apparel may influence how your audience interacts with your brand, whether it be an

employee or a consumer.

Here are a few ways to market your company apparel.

•         Use trusted brands to build your company reputation by association. If your employees are active, showcase Nike products in your corporate store, if they’re young professionals offer Cutter and Buck Polo’s.
•      Pay attention to the power of color. For example, blue is a calming color that puts consumers at ease making them feel comfortable. For companies offering customized products, the color blue provides reassurance and may inspire loyalty and trustworthiness.
•     Choose a reliable embroidery service. At APP we have over 25 years of experience and offer excellent products with over 500,000 ad specialty items, screen printing services and art /digitizing capabilities.
•     Learn more how you can speak to your audience through custom apparel at http://www.app-co-shopping.com.

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*Psychology Today, AllMerchants, Journal of Consumer Research, Slate, and Psych Central