The Power of Logo Imprinted Pens

Do pens have real power? Comedic writer Marty Feldman thought so when he said, “The pen is mightier than the sword, and considerably easier to write with.” Maya Angelou also said, “Our stories come from our lives and from the playwright’s pen, the mind of the actor, the roles we create, the artistry of life itself and the quest for peace.” So, the question remains:  how can you harness the power of the pen to tell your brand story?   The answer: logo imprinted pens.

In the digital era, the power of the pen can be underestimated. But, did you know the average pen has between eight and ten owners before it goes missing  or runs out of ink? If each owner held onto their pen for at least two years, that could add up to  16-20 years of impressions for your brand. Talk about making a lasting impression for less! A promotional pen like the one below, starts as low as $0.24 cents a piece.

A study by the Promotional Products Association International found writing instruments to be the most remembered promotional product category after wearables. So let’s get to the point (pun intended). Logo imprinted promotional pens have more marketing power than you may think. They’re useful, long lasting and the perfect tradeshow giveaway for any business. How is your business staying top of mind?

The Top Five Brand Merchandising Tips For Promoting Your Band at a Concert

 

Bands have been going on tour for decades. They’ve performed to audiences big and small, in the hopes of bringing their music to more people.  But with the dawn of digital music and live streaming concerts, it has become more important than ever for bands to sell brand merchandise (often called merch) to drum up sales and garner more fans.  Here are a few tips to help you make the most of your merch:

Tip  #1: Give away free stuff

Giveaways and freebies go a long way with fans, and provide a feel good experience. Some ideas for giveaways include shooting T-shirts into the audience, handing out custom glow sticks with the band logo or giving away gift cards or backstage passes for unsuspecting fans.

Tip #2: Keep pricing simple

Using whole numbers are best when pricing band merchandise. If fans have cash on hand, it’s easier for them to hand over a $20 bill than to dig for change or break a larger bill.

 http://bit.ly/1wrdkfB

 Tip #3: Go for quality

Your fans may pay an average of $30-$50 for a concert T-shirt and will be expected to see something that goes beyond the standard tee.. Purchasing wholesale from a promotional products company allows a band to get quality T-shirts at an affordable price —even the high end ones. Find a reliable partner that can offer quality shirts and customized services, such as embroidery.

Tip #4: Get input from the band

Get the band involved in the brand merchandising process. Their feedback will make the products more authentic and personalized for the fans. Also, think of ways to get the band involved with promoting your merchandise. Have a contest or get the band to show off some of your merch online.

Tip #5: Go beyond the T-shirt

Social media is most likely where your audience is hanging out right now. Use social channels like Twitter, Instagram and Facebook to reach your fans. Create real-time content by sharing sneak peeks of on-the-road band moments, clips of performances, screaming fans and cool new merchandise.

Show Your Green! Top Eco-friendly Promotional Products

Consumer expectations today are higher than ever due to the growing demand for corporate transparency. Consumers now expect companies to do their part in protecting the environment, giving back to charity and helping out their local communities.

Sustainable companies need to walk the talk. Building buzz around a sustainable cause or business can be done in many ways. Using eco-friendly promotional products is one unique and fun option to reach your audience while talking about the great work you do. Here are a few of our favorite ways to promote your company with eco-friendly promotional products.

Custom t-shirts are a smart way to spread awareness, however the key to a good t-shirt is quality material. Our 100% organic cotton tees are the perfect backdrop for any logo, motto or graphic design. Adding a quirky statement or phrase to your tee is a great way to garner attention for your campaign or your brand.

Office dwellers are always in the market for new and useful office supplies. Which makes these eco-friendly adhesive notes the perfect gift. Imprinted with a soy-based ink on 100% post-consumer recycled paper, your sustainable audience will surely use these!

Eco-friendly coasters are another way to get your brand message out to the masses in a fun and interesting way. These aren’t just any coasters though; they’re made of paper embedded with wildflower seed. How cool is that? Plus, on the back of each coaster is a removable label with planting instructions, allowing your guests to plant the coaster and watch it grow at home. It’s the gift that keeps on giving!

Does your business sell small sized items such as jewelry or collectables? We adore these double drawstring unbleached muslin bags for holding smaller items. They’re a great alternative to plastic bags and can be re-used too.  

We bet your companies sustainability efforts are fantastic, but if you don’t advertise your audience might miss it. How are you highlighting your brands eco-friendly attributes?

Creative Strategy Ideas for Fall With Promotional Products

As a business owner, you want to promote your brand, likely in a unique and powerful way. The first step, is to devise a creative strategy or campaign. Consider adding promotional products and apparel to your strategy, which have a potentially high reach and are an excellent way to increase and sustain brand awareness. A recent Promotional Products Association study found 88% of consumers recalled the advertiser from a promotional product received in the past 12 months. Are you missing out on impressions right now?

When your consumer needs a solution, you want to be the first company that comes to mind. Here are three ways you can leverage affordable, proven to work, promotional products this fall.

1. Fleece vests are ideal for layering in the fall and winter months. Not only are they easy to customize with your logo or graphic, but they act as a cozy reminder to your current and potential customers.

2. Never drink luke warm coffee or tea out of a boring cup again! These colorful tumblers are the perfect solution to keeping your beverages ice cold or piping hot. An ideal gift or giveaway, these cups are perfect for a beverage brand promotion or eco-friendly company. Our 24 oz tumblers are FDA approved and BPA free. What’s not to love?

3. Stay top of mind by sending personalized greeting cards before the holidays. Send an autumn-themed card to prospective customers to remind them of your upcoming event or special promotion.

Five Unique and Affordable Promotional Solutions

As a business owner, you know that holding on to your current clients is cheaper than sourcing new ones. However, keeping your current customers connected is a long-term play that requires consistent engagement. You need the right promotional solutions to keep your brand in front of them.

For more than 200 years promotional products have served as a long-term marketing tool for small and large businesses. Results from a recent PPAI study found that 48% of respondents said that they would like to receive promotional products more often. It’s a connection strategy that just works.

To get you started with building and reinforcing brand connections, here are five promotional solutions you can use to surprise and delight your customers this fall.

1. Send warm wishes to your customers over the holidays with a custom embroidered micro-mink and Sherpa fleece throw.

Super Sherpa

2. Show that your company is environmentally conscious with a green gift like this bamboo coaster set.

Bamboo coaster set

3. Go above and beyond by sending custom designed t-shirts for your biggest client’s upcoming team charity run.

Crewneck Tee

4. Keep your customer’s brew hot with this professional stainless steel thermos.

Custom thermos

5. Help your customers cut down on plastic in the office by giving SIGG bottles to their team of employees.

           SIGG bottle 

It’s the little things in life that make a difference. Go the extra mile through promotional solutions like these to let your customers know you appreciate their business. You never know what they might do for you in return. So what have you done for you customers lately? 

Boost Your Social Media with Creative Promotional Products

The first promotional product was a commemorative button that dates back to 1789, when George Washington was elected president. Who knew? Today you’ll need more than a button, though, to promote your brand. For instance, you’ve got to have a creative and engaging social media presence.

How do you accomplish that, especially if you are a small business with little time? Try marrying the two. Follow GW’s lead and use creative promotional products to liven things up in your social channels. We have some fun ways to marry creative promotional items with social media for a totally unique experience. They can help your brand stand out from the crowd.

Create a contest and give away cool promotional items to the winners.

Contests are a fun way to make your business relatable and engaging. Come up with a unique angle, something related to your brand, and then entice participation through unique promotional gear. Make something out of the ordinary – maybe a custom jacket or a custom shirt with a one-of-a-kind spin on your logo. It’ll help your contest gain traction, as people will be more likely to share the details with their social media followers.

Show your team wearing custom gear around the office and at group activities

Everyone loves brands that walk the talk. They feel more original and personable. So pull out that smart phone and take some candid shots of your team wearing cool creative promotional gear. Challenge your team members to share the photos with their friends to help grow your audience. Perhaps even offer followers fun promotional items for the best captions.

Build brand loyalty and smooth over issues by sending unique promotional items

Reward your most engaged followers with something extra special. It’ll strengthen your relationship. Conversely, send something special to unhappy customers to help smooth over problems too. Creative promotional products that aren’t something that just anyone can pick up make people feel special. They are one-of-a-kind. It’s a great way of building loyalty and smoothing over problems once the needed solutions are in place.

Four Office Birthday Ideas To Help Celebrate In Style!

Birthdays are a special occasion that should be celebrated no matter where you may be on the big day. For many, that means the office will be the location for a little birthday fun.  To help get you started on brainstorming, here are four office birthday ideas that are sure to make the day memorable.

Plan a Surprise

Meetings are an everyday occurrence in most offices. Why not turn a morning meeting into an unexpected birthday celebration! Surprises help make a birthday special, plus it’ll be entertaining for the rest of the team too. Start by decorating the meeting room with  a fun theme. For example, if you know that the birthday guy or gal loves football, decorate the space with a sports-themed tablecloth, balloons and confetti . Don’t forget to grab these football-themed custom koozies for the perfect birthday toast.

Skip the Cake

Cake and candles can be a cliché way of celebrating a birthday. Why not serve up their favorite dessert instead? If they don’t have a favorite, try some mini cupcakes in a variety of flavors from a local bakery. Have the birthday person pose with their dessert so that you can celebrate them on your company’s social media pages.

Gift a Custom Birthday T-shirt

A custom birthday t-shirt is a great way to make an office birthday memorable. Create a custom shirt by adding a funny birthday quote or design like “I can’t keep calm it’s my birthday” or “Keep calm and celebrate my birthday”. The creative possibilities are endless.

Decorate their Cubical

Make office birthdays extra special with creative cubical decorations. Here are a few ideas:

·         Arrange sticky notes to spell out “happy birthday” on their desks.

·         Sprinkle their desks with confetti and their favorite candy.

·         Change their regular desk supplies with branded happy birthday supplies.

When it comes to office birthday ideas, remember to make it personal, be creative and have fun! Celebrating birthdays with your team will show your fellow co-workers that you truly value them as a friend and fellow employee.