Creating a Brand: Boost Your Brand Personality with a Promotional Giveaway

Why do we love certain brands? They are useful, they make us look good and they’re there when we need them. They satisfy a need and as result, they earn our admiration. Promotional giveaways are another opportunity to strengthen these relationships and show off your brand personality. Though each one, you can turn a ho-hum promotion into something that significantly moves the needle when creating a brand.

Be Useful

At a networking conference? Give attendees a way to remember the people they meet.  At an outdoor event in the summer? Give away a care package to help them stay cool and comfortable.  Add your logo into the mix, and they’ll always remember the who behind the favor.

Give Them a Story to Tell

You may have just given away a T-shirt, but what did your customer have to do to get it?  Were they the one in a thousand fans who caught the shirt you shot up into the stands?  Did their entry receive the most votes in your latest contest? Did they just run a grueling race you organized? Make the process of getting the promotional item a story in itself and your brand will be worn like a badge of honor.

Be the Kind of Novelty that Doesn’t Wear Off

Standout design is essential when you’re creating a brand — it’s also a great way to make sure you have the most sought-after swag at every event you attend. So, get creative — don’t just give away your logo, give away a conversation piece your fans will want to wear every single day. Turn a basic tee into a work of art or a basic accessory into a collector’s item.

Need help with the design of your promotional products? Create a contest for your in-house design team, enlist the help of APP’s graphic arts and design department or outsource the project to a community of freelance designers.

When In Rome…

You wouldn’t bring branded bookmarks to a baseball game. Use the venue to your advantage. For example, at this year’s SXSW music, film and interactive conference, attendees scored all kinds of relevant swag, from branded ear buds and smartphone covers to books and stickers.

How Do You Show Off Your Brand Personality

Through Promotional Giveaways?

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Boost Your Social Media with Creative Promotional Products

The first promotional product was a commemorative button that dates back to 1789, when George Washington was elected president. Who knew? Today you’ll need more than a button, though, to promote your brand. For instance, you’ve got to have a creative and engaging social media presence.

How do you accomplish that, especially if you are a small business with little time? Try marrying the two. Follow GW’s lead and use creative promotional products to liven things up in your social channels. We have some fun ways to marry creative promotional items with social media for a totally unique experience. They can help your brand stand out from the crowd.

Create a contest and give away cool promotional items to the winners.

Contests are a fun way to make your business relatable and engaging. Come up with a unique angle, something related to your brand, and then entice participation through unique promotional gear. Make something out of the ordinary – maybe a custom jacket or a custom shirt with a one-of-a-kind spin on your logo. It’ll help your contest gain traction, as people will be more likely to share the details with their social media followers.

Show your team wearing custom gear around the office and at group activities

Everyone loves brands that walk the talk. They feel more original and personable. So pull out that smart phone and take some candid shots of your team wearing cool creative promotional gear. Challenge your team members to share the photos with their friends to help grow your audience. Perhaps even offer followers fun promotional items for the best captions.

Build brand loyalty and smooth over issues by sending unique promotional items

Reward your most engaged followers with something extra special. It’ll strengthen your relationship. Conversely, send something special to unhappy customers to help smooth over problems too. Creative promotional products that aren’t something that just anyone can pick up make people feel special. They are one-of-a-kind. It’s a great way of building loyalty and smoothing over problems once the needed solutions are in place.

Tricks of the Trade Show: Effective Marketing Tools

You may be asking yourself, how can I stand out at the next tradeshow? In today’s marketplace, whether you’re selling online, at a brick and mortar or both, you need effective marketing tools to compete. One of the most powerful ways you can stand out is to encourage your customers to talk about you. Don’t be afraid of it, embrace it.

Using promotional products to heighten brand awareness is still a successful marketing tactic used across the country. According to an ASI Global Advertising study, 31% of the recipients reported a high likelihood of doing business with the advertiser after receiving a promotional product and 87% could identify the advertiser associated with the item.

Here are three ways to stand out from the crowd at your next trade show:

1.    Custom T-shirts are a visual way for your consumer to share your brand with their friends. Whether they wear it to the gym or wear it to the grocery store on a Sunday, you’re getting added exposure face-to-face, not just online. That’s why you want to ensure your branded apparel is comfortable, good quality and has that “cool” factor. Consider adding a quote or memorable message to the back of the t-shirt; it’ll help keep your audience engaged.

 

2.    Giveaways are always exciting because people love free stuff. Promote your trade show booth online and get the word out about what you’re giving away at your booth. This will no doubt increase foot traffic and sales opportunities.

3.    Be social. Most likely your audience is already on Facebook and other social channels. User generated content is like gold, and it will help you acquire a larger audience of potential customers. Remember, nobody wants what nobody knows.  

What marketing tactics are you implementing in 2014 to reach your business goals?

Ways To Customize Your Brand

With so much competition in today’s market how do you keep your audience interested? We’ve come up with a few simple ways to stay current while keeping your audience engaged.

Use social media to showcase your brand and reputation. Post pictures of employees, internal accomplishments and company events on your social pages. This will provide a human element to your brand that fans and followers will relate to. Ultimately, the more people talking about your brand, the better!

Gather the resources to start and maintain a blog. Generate weekly content to establish your brand as a thought leader in the industry. An updated blog will increase traffic to your website and increase your rank in search engines. Fresh, interesting content is also a great way to keep your audience curious and coming back for more.

Finally, don’t forget that everyone wants something unique. Why not stand out from the rest with custom logoed apparel? Let your employees, fans, and customers do the promoting for you with company branded shirts, coffee mugs and USB drives.

It’s so easy to get lost in all the noise if you aren’t keeping your audience engaged. The average attention span is shrinking each year, which is why  it’s so important to stand out from the competition.

How are you staying top of mind with your audience?

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