Custom Clothing Affects Consumer Psychology

According to recent studies, it has been proven that clothing can have an unconscious impact on consumer behavior. * For example, a logoed tee may have a big impact on whether a consumer chooses to buy it or not. Name brands like Nike and Port Authority with a consumer to exhibit behaviors that are consistent with the brands image. Do you know what branded clothing is hanging in your corporate store?

The right corporate apparel may influence how your audience interacts with your brand, whether it be an

employee or a consumer.

Here are a few ways to market your company apparel.

•         Use trusted brands to build your company reputation by association. If your employees are active, showcase Nike products in your corporate store, if they’re young professionals offer Cutter and Buck Polo’s.
•      Pay attention to the power of color. For example, blue is a calming color that puts consumers at ease making them feel comfortable. For companies offering customized products, the color blue provides reassurance and may inspire loyalty and trustworthiness.
•     Choose a reliable embroidery service. At APP we have over 25 years of experience and offer excellent products with over 500,000 ad specialty items, screen printing services and art /digitizing capabilities.
•     Learn more how you can speak to your audience through custom apparel at http://www.app-co-shopping.com.

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*Psychology Today, AllMerchants, Journal of Consumer Research, Slate, and Psych Central

Ways To Customize Your Brand

With so much competition in today’s market how do you keep your audience interested? We’ve come up with a few simple ways to stay current while keeping your audience engaged.

Use social media to showcase your brand and reputation. Post pictures of employees, internal accomplishments and company events on your social pages. This will provide a human element to your brand that fans and followers will relate to. Ultimately, the more people talking about your brand, the better!

Gather the resources to start and maintain a blog. Generate weekly content to establish your brand as a thought leader in the industry. An updated blog will increase traffic to your website and increase your rank in search engines. Fresh, interesting content is also a great way to keep your audience curious and coming back for more.

Finally, don’t forget that everyone wants something unique. Why not stand out from the rest with custom logoed apparel? Let your employees, fans, and customers do the promoting for you with company branded shirts, coffee mugs and USB drives.

It’s so easy to get lost in all the noise if you aren’t keeping your audience engaged. The average attention span is shrinking each year, which is why  it’s so important to stand out from the competition.

How are you staying top of mind with your audience?

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3 Ways To Customize Your Wedding

 

 

 

 

 

 

 

 

 

 

 

 

A woman’s wedding day is one of the most memorable days of her life. This milestone is an event that can takes months of planning, tasting, and shopping to prepare for. Many brides want their wedding to be unique and personalized to their style and taste. Here are a few ideas on how to customize your big day.

 

·         Custom shirts.  Make your Bachelorette party extra special with custom shirts for all the ladies in your wedding party. Add the date of your wedding, each of their names, and a personalized design or quote to the back of each shirt.

 

·         Custom invitations. Separate your wedding from the rest with custom made invites. It sets the tone for your wedding day, and can be a great way to showcase your personality.

·         Custom party favors. Wedding favors can be a tough gift to buy for your entire guest list. Give customized treats or choose a gift that your guests can use again.

 

Planning a weddings are a stressful yet fun experience. Make it your own, and enjoy the process as it will be your big day before you know it. 

 

For more wedding ideas visit our online store to shop more customizable products!

 

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