Showing posts with label custom apparel. Show all posts
Showing posts with label custom apparel. Show all posts

Monday, August 18, 2014

Five Unique and Affordable Promotional Solutions

As a business owner, you know that holding on to your current clients is cheaper than sourcing new ones. However, keeping your current customers connected is a long-term play that requires consistent engagement. You need the right promotional solutions to keep your brand in front of them.

For more than 200 years promotional products have served as a long-term marketing tool for small and large businesses. Results from a recent PPAI study found that 48% of respondents said that they would like to receive promotional products more often. It’s a connection strategy that just works.

To get you started with building and reinforcing brand connections, here are five promotional solutions you can use to surprise and delight your customers this fall.

1. Send warm wishes to your customers over the holidays with a custom embroidered micro-mink and Sherpa fleece throw.




2. Show that your company is environmentally conscious with a green gift like this bamboo coaster set.




3. Go above and beyond by sending custom designed t-shirts for your biggest client’s upcoming team charity run.

4. Keep your customer’s brew hot with this professional stainless steel thermos.



5. Help your customers cut down on plastic in the office by giving SIGG bottles to their team of employees.


           SIGG bottle 


It’s the little things in life that make a difference. Go the extra mile through promotional solutions like these to let your customers know you appreciate their business. You never know what they might do for you in return. So what have you done for you customers lately? 

Thursday, July 24, 2014

Millennials Changing Company Dress Code Guidelines


Think you know how to dress in a modern day workplace? Office dress code is becoming less about the three piece suit and more about personal style. The days of wearing a suit and tie or tights to the office are becoming less common. Many companies are adopting a more casual dress code by making Khakis, jeans and polo’s the new norm.

Millenials changing company dress code
In the past, business casual was only tolerated on one day of the week: casual Fridays. Now offices are allowing casual Friday every day of the week to keep their employees happy. Mark Zuckerberg, Facebook’s famous CEO is notorious for his casual attire. On many occasions Zuckerberg has been spotted wearing Jeans and  a t-shirt to important stockholder meetings. Many other Millennials are use to a more casual style and deem traditional office attire as a thing of the past. As a business owner, it’s important to be aware of the change in office culture expectations and see what trends are ahead. If you’re not quiet sold on implementing a casual dress code in your office here are three reasons to consider it.

Benefits of Casual Dress Code
·         Allows for employees to be themselves and express their individual personality and style.
·         Casual clothing is often more loose fitting and comfortable to allow for better productivity.
·         Transitioning from day to night is less of a hassle, especially for team outings or other networking events.

If you want to make your company more appealing to a younger generation, allow for a casual atmosphere. Whether we accept it or not, Millennials are changing company dress code guidelines in the business world. If you’re not ready to let jeans into your workplace, it’s okay. Slowly adjust your dress code by allowing khakis or polo’s to show that your company is open to change.  

Tuesday, June 24, 2014

Tricks of the Trade Show: Effective Marketing Tools


You may be asking yourself, how can I stand out at the next tradeshow? In today’s marketplace, whether you’re selling online, at a brick and mortar or both, you need effective marketing tools to compete. One of the most powerful ways you can stand out is to encourage your customers to talk about you. Don’t be afraid of it, embrace it.

Using promotional products to heighten brand awareness is still a successful marketing tactic used across the country. According to an ASI Global Advertising study, 31% of the recipients reported a high likelihood of doing business with the advertiser after receiving a promotional product and 87% could identify the advertiser associated with the item.



Here are three ways to stand out from the crowd at your next trade show:

1.    Custom T-shirts are a visual way for your consumer to share your brand with their friends. Whether they wear it to the gym or wear it to the grocery store on a Sunday, you’re getting added exposure face-to-face, not just online. That’s why you want to ensure your branded apparel is comfortable, good quality and has that “cool” factor. Consider adding a quote or memorable message to the back of the t-shirt; it’ll help keep your audience engaged.
 
2.    Giveaways are always exciting because people love free stuff. Promote your trade show booth online and get the word out about what you’re giving away at your booth. This will no doubt increase foot traffic and sales opportunities.

3.    Be social. Most likely your audience is already on Facebook and other social channels. User generated content is like gold, and it will help you acquire a larger audience of potential customers. Remember, nobody wants what nobody knows.  

What marketing tactics are you implementing in 2014 to reach your business goals?



Wednesday, May 21, 2014

How to Prepare for a 5K Run

Running a 5k with your team is a great way to build morale and team spirit. Plus it gets everyone out of the office! Quality time away from their desks can bring a team closer together and make employees more productive. If your team has never run long distances before, you may be wondering how to prepare for a 5k run. Here are a few ways to get ready before you hit the pavement.



Choosing a Charity

Deciding which cause you want to support is important. Do you have a family member who suffered from cancer or a love for animals? Maybe you want to help underprivileged children in your community or veterans of the military. Visit www.runforcharity.com to search for a charity in your city. You can also search for running events and sign up your team.

Practice Makes Perfect

A 5k is 3.1 miles, and if you’re a beginner you’ll want to prepare in advance to prevent injury and fatigue. Start with a walk/run workout, a combination of running for 15 minutes and walking for 45 seconds, repeating the cycle for 30 minutes. Doing exercises like this will build up your endurance and strengthen your muscles before the big day. Try this seven week 5k training schedule from MayoClinic to stay motivated and on track.

Represent with Custom T-shirts

Running a 5k for charity is a fun way to raise money, get fit and share your business with the local community. T-shirts are like billboards during a charity run. Take advantage of the real estate on your team t-shirts and market your brand in a fun and unique way. Add your company name and logo along with a motivating quote to build team spirit and brand awareness during the run.

Have fun!

Our number one rule is to have fun. Bring your music so you can get in the zone and have a successful run. Enjoy the moment and know that you’re raising money for charity and also supporting your team.

Monday, October 14, 2013

What is Screen Printed Apparel?

If you’re in the market for custom apparel you’ve come to the right place. First, did you know there are multiple ways to order custom apparel? Some of those options include contract embroidery, direct to garment, digitizing and screen printing. With all of these choices it can be confusing when you’re trying to decide which way to go. So, today we’re going to discuss what screen printing is and how the process works.

What is screen printing? During the screen printing process, ink is forced through a one-of-a-kind custom
screen pattern designed for you. It is then placed over the fabric and ink is pressed through the screen design to create the desired image.

What are the benefits of screen printing? Screen printing is a permanent, smooth to the touch design that won’t crack or crumble. Your shirt will surely stay intact wash after wash without fading.

At APP we have the expertise and manpower to accommodate virtually any size order you have, no matter how large. Whether you’re looking for custom tees for a softball team or custom shirts for a corporate event, we've got you covered.

Since 1983 we’ve been churning out quality custom apparel for corporations like The Boeing Company and for organizations like the Girl Scouts and Boys Scouts of America. APP is the most reputable source for custom apparel you can find and we pride ourselves in giving our customers only the highest quality screen printing available.


Do you love your screen printed apparel? Tell us about it in the comment box below! 

Monday, August 19, 2013

Benefits of Apparel Made in the USA

Buying American made clothing sounds like a good idea, right? We think so too, but more than likely the shirt you’re wearing right now was made in another country. According to an ABC News article, “98 percent of the clothing purchased in the United States is imported from abroad. Just two percent of clothing bought in this country is manufactured on U.S. soil.” At American Promotional Products, we are proud to provide a variety of American made apparel and products. The truth is there are many reasons why you should buy products made in the great U.S. of A! Here are four reasons why you should be buying merchandise made in America:

  1.  Build America’s economy. Buying American made products creates new jobs locally, rather than
    creating them overseas. Supporting our local economy also strengthens the belief we were founded on: American independence.
  2.  Foreign labor laws. Labor laws have different standards than the United States. When you buy ‘made in America’ products, you are supporting safe working conditions, child labor laws, environmental restrictions and minimum wage requirements.
  3. Better quality. Didn’t your parents always tell you that you get what you pay for? In this case, and most cases - it is usually true!
  4. Protect our planet. American manufacturing processes are often more environmentally conscious. When products are made locally instead of abroad they are more sustainable, because they don’t have to travel as far to get to your door.



Do you have an American made product or piece of clothing? Snap a photo and share it with us on our Facebook page and we’ll share our favorite. 

Monday, August 5, 2013

Why Your Company Needs Branded Apparel

Does your shirt do more than make you look good? If the answer is no, maybe it’s time to think about what custom branded apparel can do for your business. Stop for a minute and imagine the number of people your employees see in a day - customers, neighbors, friends, potential customers, acquaintances, and even the lady at the coffee shop. That’s a lot of face time, and potentially brand awareness time for your business. Instead of promoting that Nike logo, get your own company logo out there with custom apparel!
Here are a few of our favorite reasons why we recommend branded apparel:

·         Manage the dress code. Maintain a professional working environment by providing appropriate work
attire for your employees. A company uniform keeps employee’s focus on their job responsibilities and not on out of office drama.  

·        All for one, one for all! When a group of people wear the same shirt it encourages a sense of community and friendship. Build team morale within your office while bringing equality to your work place with custom branded apparel.

·         Make it fun. Switch it up each season with new designs, styles, colors and prints to allow your employees personality to shine through. Whether you’re looking for solid polos, tie-dye or a simple crewneck tee, custom apparel depends on your company image and employees.
Did we convince you? Take the advertising bull by the horns this year by putting your employees in stylish branded apparel. You’ll know it’s working when you get your first lead from someone who saw your employee rocking a company tee at the local coffee shop down the street.

Do you currently offer branded apparel for your employees, if your answer is no, why not?

Questions? Feel free to contact us today!


Monday, July 29, 2013

Customized Back to School Athletic Apparel


While you are escaping the summer heat and enjoying vacation time with your family, don’t forget that the new school year is right around the corner and fall sports will be in full swing. If you’re concerned about making sure that your team looks unified and sharp, there is no need to worry.  American Promotional Products has personalized athletic sportswear to get your team pumped up and ready for the big game. We have an extensive selection of versatile styles, colors and sizes of customized athletic apparel that will have your team looking their best and ready for the big win.  

Here are a handful of our favorites:

·         The Sport-Tek Youth Short Sleeve Henley is a durable and light shirt with a classic fit that comes in several colors.  The cut is versatile and can be used for a variety of sports and clubs.


·         The Sports-Tek Youth PosiCharge Baseball Jersey offers vintage style manufactured with sturdy  Cationic polyester pique that will endure even the roughest slide into home base.


·         The Sport-Tek Youth Ultimate Performance Crew is the perfect choice for outdoor sports. The fibers of the shirt draw perspiration away from the skin and up to the surface of the fabric allowing for a cool feel even on the hottest day.
 

·         The Sport-Tek PosiCharge Tough Mesh Full-Button Jersey is a highly durable jersey that has a soft and comfy feeling. It comes in a variety of colors with matching dyed buttons.


There are incredible benefits to getting children involved in organized sports. According to the report Playing Well: Organized Sports and the Health of Children and Youth, written by Ann
Rosewater, participation in organized activities, including sports, is associated with greater emotional adjustment. Children and teens who engage regularly in organized sports tend to feel more skilled, capable and confident than their peers who do not participate. Through participation in sports they learn team building skills, organization skills and better ways to communicate amongst peers and authority figures. They also are able to understand the direct link between hard work and success and the value of setting goals.

Getting involved with organized sports can also be a great way for you as a parent to better connect with your child. Although it may involve devoting a lot of time to attending games and giving rides to and from practices the value of communicating consistently with your child and understanding their daily frustrations is invaluable. To find out more about getting your child involved in organized sports, contact the athletic department at your child’s school or research your local community centers for more information.

 If you are thinking about having your child join a team or if they are already a part of one, show your team spirit and be a cut above the rest with customized athletic apparel from American Promotional Products.  Your team is guaranteed to get attention with stylish customized athletic apparel.

What sports are you preparing for this fall? Share with us in the comment box below!

 




 

 

 

Monday, July 15, 2013

Hottest Selling Corporate Apparel and Products

The smells of barbeque in the air, the days are growing longer and the hot sun is blazing. It’s so warm outside it feels like you can cook an egg on the sidewalk.  That means it’s summertime! With the dog days of summer upon us, it is the perfect time to showcase the hottest items at American Promotional Products.  While you are taking a break from summer heat, take a look at the top five shirts that are sure to make your company’s brand sizzle.

·         The Men’s CB DryTec Genre Polo is a sleek, lightweight polo manufactured with fibers that help eliminate stickiness and keeps you feeling cool and refreshed.  With over twenty different colors to choose from, you are sure to find the best option for your business.

 

·         The CornerStone EZCotton Tactical Polo is one of our finest products, perfect for police and law enforcement. This 100% cotton polo works great with any embroidered badges or wording. Cotton is a hypoallergenic fabric so people who have sensitive skin or are prone to allergies will enjoy the comfort of this shirt. Cotton is delicate and firm at the same time so it provides optimal comfort while still providing a neat and professional appearance. Maintenance is low because cotton is a natural fiber and tends to be more durable, wrinkle free and is less likely to shrink. More importantly, it will keep you cool even in the most extreme summer heat.

 

·          The Port Authority Short Sleeve Easy Care Shirt offers a comfortable and conventional appearance. The light stone color inside the collar provides the right amount of contrast to accent the most important part of any organization, a smile. We have an extensive selection of vibrant colors to choose from including classic navy, dark green and athletic gold.

 

·         The Port Authority Long Sleeve Easy Care, Soil Resistant Shirt is the shirt for the sensible man who enjoys a professional and practical appearance. This shirt is great for working indoors or out. The soil resistant treatment protects from tough stains and makes maintenance a breeze.   

 

·         The Red House Non-Iron Pinpoint Oxford is a smooth shirt made from 100% non-iron cotton with the polish of pinpoint oxford. You will feel confident and determined while wearing this to the office, meeting or wherever the day takes you. We have three traditional colors that pair perfectly with slacks of any color which unites the perfect blend of elegance and style.  

We are proud to present you with our best summer shirts and remain committed to providing you with superior products at discounted prices.  So, while you are enjoying your favorite summer activities whether it is traveling, fishing, lying by the water or taking a long afternoon nap, don’t forget to stay connected with American Promotional Products for updates on what’s hot.

 

What are some of your favorite summertime activities? Share with us in the comment box below!


 


 

Monday, June 24, 2013

3 Reasons to Go Green with Eco-Friendly Clothing

We know eco-friendly clothing is good for the environment, but what are the specific benefits? Outlined below you will learn what eco-friendly clothing is and why it’s important

First, what is eco-friendly or sustainably made clothing? In order to answer this question, let’s step back and understand the normal production of clothing. According to Earth Pledge, a non-profit organization committed to promoting and supporting sustainable development, "At least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world's pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment's carbon footprint will occur after it is purchased." 

So, what is sustainable apparel and why is it important? Much like organic produce, sustainable apparel is created without pesticides, harmful chemicals or bleach. Fabrics are often made from recycled or reused textiles or even plastic bottles. Additionally, sustainably made clothing comes with fair trade, which means the people making them are paid a fair price with decent working conditions.

In addition to environmental impacts and fair trade, sustainable apparel is better for your health. Harsh chemicals in traditional cotton can cause irritation and skin reactions. Our District Threads 100% organic cotton perfect weight tee is made from ultra-soft 100% certified organic cotton which is grown without harsh chemicals. It’s the perfect blend of lived-in softness and eco-friendliness.

What are your favorite sustainable brands?


Tuesday, June 11, 2013

Custom Clothing Affects Consumer Psychology

According to recent studies, it has been proven that clothing can have an unconscious impact on consumer behavior. * For example, a logoed tee may have a big impact on whether a consumer chooses to buy it or not. Name brands like Nike and Port Authority with a consumer to exhibit behaviors that are consistent with the brands image. Do you know what branded clothing is hanging in your corporate store?
The right corporate apparel may influence how your audience interacts with your brand, whether it be an
employee or a consumer.

Here are a few ways to market your company apparel.

  •         Use trusted brands to build your company reputation by association. If your employees are active, showcase Nike products in your corporate store, if they’re young professionals offer Cutter and Buck Polo’s.
  •      Pay attention to the power of color. For example, blue is a calming color that puts consumers at ease making them feel comfortable. For companies offering customized products, the color blue provides reassurance and may inspire loyalty and trustworthiness.
  •     Choose a reliable embroidery service. At APP we have over 25 years of experience and offer excellent products with over 500,000 ad specialty items, screen printing services and art /digitizing capabilities.
  •     Learn more how you can speak to your audience through custom apparel at http://www.app-co-shopping.com.






*Psychology Today, AllMerchants, Journal of Consumer Research, Slate, and Psych Central